The recent Anchor Intelligence Traffic Quality Report: 2009 concludes that the average attempted click fraud rate on CPC bookings has jumped by nearly 40% in Q4 2009 - to 25.7%.

Marketing budgets are still in decline but optimism and confidence is growing according to the latest IPA/BDO Bellwether report. The report shows the ninth consecutive quarter of declining marketing spend but the rate of decline is slowing.

Austerity-savvy consumers are questioning brands on everything from performance promises to environmental claims. But for advertisers, perhaps the most important characteristic of the new consumer is that they're in control of the marketing dynamic as never before.