WebAds, Business & Finance Specialists

We are a premium publisher representation agency who manage the advertising and commercial activities for an array of premium websites that are highly prominent within the business and financial online market place.

26 Sep 2014

PMP: a members-only club that every publisher should explore

The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.

 

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