• We can deliver adverts based upon a user's behavioural patterns or against demographic information pulled directly from a registration database.
• We can ensure that all ads are frequency-capped, geo-targeted and served only to the areas of a website that generate the highest effective cpm. There are a wealth of other parameters that can be setup - including date/time, location, connection speed etc.
• Each publisher receives a unique login name and password which enables them to track all campaigns running on their sites and view the performance metrics and any associated revenues and billings.

Maximise Revenues

Utilising our strong relationships with advertisers and media agencies we will ensure that you are properly represented in the marketplace and can get the best bookings that relate to your audience at a fair price. Alongside this, we need to ensure that the ad-serving software can get the very best performance from your traffic and that your site is properly setup in terms of SEO and structure. All of this will allow us to maximise the advertising revenues available to you and the processes in place and our performance will be continually reviewed in meetings with your account manager.

Minimise Wastage

Any space on your site or sites that cannot be sold at a decent cpm rate can be setup to have your in-house adverts served onto it to promote your primary products and services or we can push users towards pages containing more educational information which we can work to get sponsorship for.

Any adverts served can obviously be vetted by the publisher and a blacklist (or whitelist) of advertisers can be agreed.