We have taken elements of the technology currently available in the marketplace, combined them and then developed some of our own cutting-edge tools on top.
This enables us to ensure that we can have the most efficient processes internally, can give both publishers and advertisers full visibility and that we are empowered to run our campaigns as well as possible in terms of effectiveness and cost.
- We can deliver adverts based upon a user's behavioural patterns or against demographic information pulled directly from a registration database.
- We can ensure that all ads are frequency-capped, geo-targeted and served only to the areas of a website that generate the highest effective cpm. There are a wealth of other parameters that can be setup - including date/time, location, connection speed etc.
- Each publisher receives a unique login name and password which enables them to track all campaigns running on their sites and view the performance metrics and any associated revenues and billings.
