The census, conducted between 9 February and 2 March, found that, against the backdrop of economic uncertainty, digital publishers remain pragmatic about the long-term future of their businesses. It found that 63% of online publishers expect to increase their digital investment this year, with only 7% anticipating a drop in investment.

Just over half (51%) of respondents said the priority for investment was building offline and online cross-media skilled teams, while 28% said investment in technology and innovation was crucial in the coming year.