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Privacy and Cookie policy

WebAds (UK) is an independent media sales organisation that has been operating throughout Europe since 1997 with offices in 4 countries and sells advertising space on behalf of over 100 quality sites on the internet and through mobile devices reaching over 6 million people on a monthly basis.
We realise privacy is a very important issue, and we wish to be open and transparent about; what information we collect, how we collect it; what it is used for and how to opt out of this if you wish.
 
We will try to make this as simple as possible but if you are not familiar with terms such as; browsers, cookies and IP addresses please take a moment to read though this very useful guide provided by the Interactive Advertising Bureau - http://www.iab.net/media/file/GlossaryofInteractivAdvertisingTerms.pdf

Cookies

Advertising on this website and many others is provided by WebAds (UK) who make use of cookie placements. These are small text files containing information that a server sends to a browser (like Firefox or Internet Explorer) with the intention that this information on a user’s next visit is returned to the server. Collected cookie data is anonymous and personal data is not tracked. Cookies cannot cause damage or spread viruses to any computer or files.

Switching cookies off does not affect the amount of adverts a user will see. On the websites within our advertising network, we place cookies to prevent users from seeing ads too frequently and also to show more relevant advertising. Users have the opportunity to switch off cookies at any time through this site by using the link below.

WebAds (UK) work with the AppNexus platform in the delivery of advertising – Below you will find complete information on what these cookies are used for.

  • The Platform uses unique cookies to identify web browsers and to store data for advertising purposes, including interest-based advertising.
  • The Platform uses unique cookies to store ad delivery and reporting data, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad has been shown to a particular web browser.
  • The Platform uses unique cookies to track users’ responses (clicks and conversions) to ads purchased on the platform.
  • The Platform uses non-unique cookies for server load-balancing and similar technical purposes.
  • The Platform uses non-unique cookies to store users’ opt-out choices.

AppNexus has contractual provisions that prohibit clients of the Platform (i.e WebAds) from adding, setting, reading, writing, modifying, or deleting any cookie on an AppNexus domain. Except as noted in the table below, all of these cookies are set by AppNexus.

Cookie Name Purpose  

uuid2  0000 This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the Platform or acquire from other third parties, this cookie is sometimes matched to clients’ or other third parties’ cookies that contain such non-PII.
For more information about information collected and used on the Platform, see our privacy statement
      
uuid2
(optout)
   When a user opts out of having the Platform used to select ads based on online behaviour, the unique value in uuid2 is deleted and replaced with the non-unique value “-1”. For more information about the Platform opt out, click here.
     
sess   The sess cookie contains a single non-unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies from AppNexus.
     
icu   The icu cookie is used to select ads and limit the number of times a user sees a particular ad. It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.
     
anj   The anj cookie contains advertising interest segments provided by clients and other third parties. Clients use those segments to select advertisements for delivery on the Platform.
     
token<…>   Cookies that start with token are helper cookies used as a security measure with industry opt-out pages. They contain a unique value only to verify the origin of opt-out requests.
     
PHPSESSID   This cookie is used for managing sessions of visitors to the www.adnxs.com website, which is intended for use by AppNexus employees. This cookie is used for administrative purposes. It is not set by the Platform or used for advertising purposes.

To Opt out of cookies provided by AppNexus through WebAds – CLICK HERE

For further information regarding AppNexus please follow this link for the full AppNexus privacy policy please follow this link

Data within our own site

Within our own site www.webads.co.uk if we ask you to input data, such as to register for our newsletter, this data will only be used specifically for the purpose intended and all data is adequately protected against unauthorised access or disclosure and stored in a file that is compliant with the Data Protection Act. We will never disclose any information unless required to do so under law or subsequent court order. Our website may contain links to external websites, WebAds is not responsible for these sites, their content or privacy practices employed by them. We urge these sites, however, on a clear and transparent privacy and cookie policy.
 
If you have any questions at all – please do not hesitate to contact us – info@webads.co.uk.

Thank you for reading this page and we assure you that, at all times - your privacy is of paramount importance to us.